Privacy Policy

SW Global Sourcing Ltd is a UK-based international wholesale trading, sourcing and logistics company. Our registered office is Office 241, 52/56 Standard Road, London, NW10 6EU. For questions about this policy, contact us at info@swglobalsourcing.co.uk.

• Enquiry details you send us. The enquiry form on our Contact page opens your own email application with your name, company, email address, phone number, enquiry type and message pre-filled, addressed to info@swglobalsourcing.co.uk. The form itself does not store anything on this website — your message is delivered to us by your email provider.
• Business correspondence. If you email or write to us about quotations, sourcing, transport or supplier partnerships, we keep the content of that correspondence.
• Website usage information. See the section below on how this website measures usage.

This website uses Lovable's built-in visitor analytics to understand how the site is used. It uses no cookies. It stores nothing on your device. It doesn't keep your IP address and it doesn't identify you. Lovable collects this data for us. Lovable's privacy policy explains how it handles it.

For every visitor, this website records:

• the pages you visit and where you came from;
• your country, browser, operating system and device type (desktop, mobile or tablet);
• how long you stay, how fast pages load, and any errors you encounter;
• which buttons and links you click — a click is identified by where it is on the page, not by its text;
• technical error reports our own site code sends when something on a page fails to load.

This website does not show a cookie consent banner, so the information above is recorded for every visitor. It cannot recognise a returning visitor: each visit counts on its own.

Detailed data is kept for 90 days. Daily summaries — visit and page-view counts, and for each visit the pages seen and where the visitor came from — are kept for a year.

• to reply to enquiries and provide quotations, sourcing, supply and transport services;
• to manage supplier, customer and distributor relationships;
• to keep the website working and to understand which pages and services visitors are interested in.

We do not sell personal information. We share it only where needed to run the business: our email and hosting providers, the freight forwarders, carriers, customs agents and suppliers involved in moving your goods, and professional advisers such as our accountants or lawyers. No advertising pixels, social media trackers or third-party analytics tools are loaded on this website.

Enquiry and order correspondence is kept while the relationship continues and afterwards as long as needed for accounting, tax and customs records. Website usage data is kept as described above.

You can ask us for a copy of the information we hold about you, ask for it to be corrected, or ask us to delete it, by emailing info@swglobalsourcing.co.uk. If you emailed us an enquiry, you can also ask us to remove that correspondence.

We keep business records in access-controlled systems and only share them with people who need them. Email is not fully secure, so please avoid sending sensitive information such as card details in an email.

We may update this page as our services or the tools we use change. The date at the top shows when it was last revised.

Privacy rules differ from country to country. If you are unsure what applies to your visitors or customers, please check with someone who knows the rules where they are.